As the Black Friday deals continue to roll in, we were gratified to see the 43in Philips 43PUS7555 4K Ultra HD TV get a healthy price slash in the sales. With a host of great features, including comprehensive HDR support and a sizeable 43in panel, this model will see you through the Christmas box set bonanza and beyond.

The 43in Philips 43PUS7555 model now sits comfortably in the sub-£300 bucket at an eminently reasonable £289 over at Currys PC World. That means savings of £60 – a decent chunk.

Buy now from Currys PC World

At such a low price, the Philips 43PUS7555 4K HDR smart TV’s offering of universal HDR support – HDR10, HDR10+, Hybrid-Log Gamma and Dolby Vision – is pretty remarkable. Boosting contrast and colour from frame to frame, the HDR technology ensures a remarkable image quality, even when watching fast-paced sports or action films. Blur, begone.

It runs on a P5 Picture Perfect Engine – allowing for image enhancement of native 4K content, as well as the standard-issue upscaling from lower resolutions to 4K, ensuring a crisp, clear picture with startlingly realistic images.

Plus, with its SAPHI smart TV operating system you’ve got access to all the usual suspects, including BBC iPlayer, ITV Hub, All 4, My5, BBC News, Netflix and Amazon Prime Video. So whatever tier you’re in, there’s bound to be something to ward off the boredom. Those looking for the full cinematic experience needn’t look further; this Philips model supports Dolby Atmos for compatible soundbars or surround sound setups.

It’s also worth noting that the 43in Philips 43PUS7555’s bigger brother, the 58in model, also has a whopping £120 slashed off its price, bringing it down from £499 to £379.

Buy now from Currys PC World